Accenture Hiring for Generative AI – Analyst – Fresher / Experienced

Job Description

Role: Strategy & Consulting Global Network Song Practice | Marketing Transformation | Generative AI Analyst

Join our Marketing Transformation team, where you will tackle customer-facing challenges in sales, service, and marketing to drive business change.

Practice: Strategy & Consulting Global Network Song
Areas of Work: Generative AI
Level: Analyst
Locations: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Experience: 2-4 years

Discover a Rewarding Career at Accenture

Are you excited about using advanced frameworks to help businesses grow by solving customer-facing issues? Do you want to develop strategies to enhance business performance and work in a collaborative and inclusive environment?

If so, this is the place for you! Explore global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.

About the Practice

The Strategy & Consulting Global Network Song practice aligns with Accenture’s Global Network Song Practice and partners with clients to optimize their marketing, sales, and service functions. You will provide transformation services through offerings like Living Marketing, Connected Commerce, and Next-Generation Customer Care. These services aim to help clients become adaptive businesses by refining their strategies, reducing costs, increasing revenue, enhancing customer satisfaction, and positively influencing business metrics.

About the Role: Generative AI Analyst

As a Generative AI Consultant in the Marketing Transformation offering, you will:

• Apply Generative AI methodologies to support client engagements and promote data-driven decision-making.
• Collaborate with project managers to ideate, design, and finalize Generative AI solutions that address client needs.
• Develop custom Generative AI solutions, considering specific use cases, data availability, and business goals.
• Work with technical and client teams to build, train, and optimize Generative AI models, ensuring high performance, accuracy, and ethical compliance.
• Demonstrate expertise in Generative AI, foundational models, and large language models (LLMs).
• Have a strong understanding of the marketing domain, including brand management, content management, AdTech, MarTech, media, and marketing operations.
• Show strong problem-solving skills, strategic thinking, and creativity in addressing challenges and identifying opportunities.
• Use data extraction, analysis, and visualization skills to identify patterns, preprocess data, and develop suitable Generative AI models.
• Collaborate with cross-functional teams to ensure project success, managing timelines, resources, and client expectations.
• Communicate effectively, present findings, and manage stakeholder relationships.
• Stay updated on the latest Generative AI developments and apply them in client engagements.

Key Skills and Requirements

• Strong foundation in Generative AI.
• Familiarity with NLP tools such as spaCy, NLTK, or BERT.
• Proficiency in programming languages like Python, R, or TensorFlow is an advantage.
• Experience in digital customer experience, strategic thinking, analytical skills, effective communication, UX/UI design, and market research.
• Understanding of business dynamics, market trends, and competitive landscapes.
• Strong project management skills to oversee Generative AI initiatives, including timelines, budgets, and resources.
• Ability to lead and motivate cross-functional teams toward achieving Generative AI objectives.
• Analytical skills to derive insights from data, combining it with macroeconomic factors and competitive benchmarks.
• Experience in a fast-paced environment, both offshore and onshore.
• Strong communication and presentation skills to convey complex AI concepts to stakeholders.
• Experience in managing client relationships and ensuring project success.
• Leadership abilities with strong problem-solving, organizational, and delegation skills.
• Proficiency in identifying new opportunities and developing comprehensive solutions, taking ownership of proposals from start to finish.
• Identify growth opportunities in skills, platforms, and assets to enhance our Generative AI strategy offerings and maintain industry leadership.

Qualifications

• MBA from a top-tier institute with a focus on marketing, data science, or statistics. Specialization in AI or machine learning is preferred.
• 2-3 years of experience in Data Science and AI.
• Experience with AI/ML technologies.
• Proficiency in programming languages like Python, R, or TensorFlow is a plus.
• Strong marketing knowledge and technical expertise in data analysis, statistical analysis, and Generative AI models.
• Strong problem-solving abilities and an analytical mindset to apply Generative AI methodologies to solve complex business problems.
• Experience working in collaborative, team-oriented environments, and handling cross-functional teams and client engagements.
• Ability to manage large datasets and effectively communicate insights through compelling PowerPoint presentations for client discussions.
• Excellent verbal and written communication skills.

Locations: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad

Salary Package:- As per Company Standards

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